
Private Health Club for Men
SEKO Men
Performance. Health. Life.
Built around a very large central Performance Hall, with medicine placed where it is actually used — not in a clinical corridor.
Performance
- Large AI-enabled performance gym
- Strength and conditioning
- Functional training
- Mobility
- Sports performance
- AI-assisted fitness equipment
- Movement analysis
- VO2 / CPET
- Body composition
- Physiotherapy
- Sports medicine
Lifestyle
- Business lounge
- Work pods
- Meeting rooms
- Private restaurant
- Protein and nutrition bar
- Barber
- Tailoring
- Selected retail
- Member lounge
- Indoor pool
- Spa
- Recovery
- Outdoor padel
Healthcare
- Preventive medicine
- Internal medicine
- Cardiometabolic health
- Weight management
- Urology
- Andrology
- Sexual medicine
- Prostate health
- Male fertility
- Hormonal health
- Sports medicine
- Cardiology
- Dermatology
- Medical aesthetics
- Hair and scalp medicine
- Hair restoration
- Dental health
- Sleep and recovery medicine
- Precision health
Visual concept
The Men's Club, visualised.
Concept visuals describe the arrival, the performance heart, the recovery environments and the clinical core behind them.

Arrival Retail & Hypercar Gallery
A monumental arrival combines hypercar vitrines, bespoke tailoring, RUMI activewear and nutrition retail within the Men's Club entrance.

Performance & Precision Lab
Sports-science diagnostics — VO2/CPET, movement, strength and body-composition testing — embedded directly into the training journey.

Recovery & Longevity Club
A large, privacy-led recovery environment linking thermal, cold, compression, oxygen and bodywork therapies through separate private pavilions.

Wellness Pool & Hydrothermal Club
A private pool, jacuzzi, cabanas and hydrothermal recovery areas combine wellness, relaxation and waterfront hospitality.

Grooming, Barber & Hair Health
A luxury barber experience integrating scalp and hair assessment, discreet blood collection and IV therapy into normal grooming routines.

Imaging Experience Center
3T MRI and CT are embedded in a hospitality-led Health Gallery so advanced imaging feels like a brief part of the club day, not a radiology visit.
Adjacency
There is no medical corridor.
Clinical suites are embedded into the corresponding lifestyle environment, so a medical step is a short move rather than a separate appointment elsewhere.
- Sports physiciannext to performance
- Hair medicinenext to the barber
- Dermatologynext to grooming
- Nutrition physiciannext to the restaurant
- Recovery medicinenext to the spa
Gym → Performance Lounge → Health Twin → MRI → Recovery → Restaurant
Shared imaging is reached through the Health Gallery from inside the member's own club journey. Imaging is performed only where clinically indicated.
Clinical services will be provided only through appropriately licensed healthcare facilities and licensed professionals. Facility composition is conceptual and subject to development and regulatory approvals.